Recent research suggests that although teenagers think they are gender aware they actually harbour strong gender stereotypes.
According to the “ Because I am a Girl Campaign” (which I love) by Plan Canada, over 30% of Canadian teen boys think that a women’s most important role is to take care of her home and cook for the family. In the U.K. this number is 15% and in India its 74%. It should not surprise us that stereotypes are so slow to die when so few fathers take on the non-paying domestic chores. And if they do not, if we really want attitudes to change we must educate our children about why women are still in these traditional roles and how (if freer to make real choices) could take on many different roles – like CEO or Prime Minister.
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