Women need to use more ads like this

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The Power of Ads

“This Crazy Time” is a new book out by environmental activist Tzeporah Berman.

I love the advertisement she did for Forest Ethics showing her in sexy Victoria Secret clothing carrying a chain saw. The banner reads:”Victoria’s Dirty Little Secret” and suggests that the company uses tons of paper from endangered forests. Very effective at reaching her audience. Every man I know recalls this powerful ad. It’s a reminder about using these ads to promote change. (Source: Globe & Mail)


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