The new film Pink Ribbons Inc is a must see. It not only describes the huge money making cancer fundraising machine but also shows how many of the corporations who promote their products through the pink ribbon campaign may actually be contributing to the causes of cancer. Other problems include the pressure placed on women to be cheerful in light of cancer and their focus on pink ribbon events, rather than more pressing issues, like writing to companies to stop them producing toxic skin products. I love documentaries because they just keep asking questions.